Designing to help businesses grow with marketing and data
Flicksocial is a marketing technology company empowering creators, business owners and advertising agencies to accelerate business growth through social media networks. As the Product Design Lead on the Growth team, I am responsible for end-to-end design strategy, improving internal processes, capturing new customer segments, and turning ideas into viable business opportunities.
The all-in-one platform empowering over 20,000 creators, entrepreneurs, small businesses, and advertising agencies in the world of marketing.
Flick is one of Europe's reputable marketing technology companies, headquartered in London. But even with this status, it still has stiff competition for market share with other top companies like Later, Sprout Social and Buffer. One way the team plans to stay ahead of the curve is to establish itself as the all-in-one platform for stakeholders in the industry to manage their marketing & social media needs.
Over the last few months at Flick I've led the teams to design viable multi-platform products that materialised their goals of lifting customer adoption rates by 30% and increased revenue by as much as 2x, helping the company stay ahead of the curve amidst growing competition.
Currently, we have built some of its core product offerings like:
Executing strategies to acquire new market segments by enhancing our legacy products with Artificial Intelligence and Machine Learning algorithms.
We built a seamless way for customers to consolidate their social media strategies within one platform by providing them with a suite of tools to plan, prepare and automate publishing content; saving teams time, energy and money.
A visual scheduling system designed to make managing your social media accounts stress-free.
We built a seamless way for customers to consolidate their social media strategies within one platform by providing them with a suite of tools to plan, prepare and automate publishing content; saving teams time, energy and money.
Seamless workflows to help tie multiple social networks to the same brand
We made it possible for customers to manage several social media accounts for multiple brands in the easiest ways ever; increasing their reach and revenue.
Building tools to take the hassle out of growing your account, business or influence by reaching new audiences on social media.
Here, I led design across a cross-company effort to increase the engagement and retention of the existing suggestions product to help customers grow their social media audiences and improve performance.
Systems & Services
I've also helped to streamline core services like multi-platform design systems, identify gaps in cross-functional team collaboration and initiate new Product <> Engineering practices resulting in seamless execution and delivery.
