The easiest way to share good music
Annie is a music service that helps you share your favorite songs and playlists between streaming platforms. I worked closely with the team to help consolidate their idea of the product into one that resonates with customers. This entailed being involved in every stage of the design process and unifying the visual direction for the mobile and web product.
A mobile platform created to make life easier for music streamers
Annie is a mobile service created to solve the problems of music sharing for various stakeholders in the industry.
“Meet the music network for people who love to share good music.”
It’s primary purpose is to enable relatively quicker sharing of songs and playlists between most streaming platforms.
What’s the problem?
As of 2020, the 5 most popular streaming services were found to be:
A major problem for most people who stream music is getting to share music to others that do not use the same streaming platform.
Annie’s primary purpose is to solve this.
Understanding the Problem
To kick things off, I conducted semi-structured interviews to better understand the goals and expectations of the business stakeholders.
This meant asking questions as to:
A few excerpts from the interviews:
Before I could go into designing, it was essential to align with the metrics of success for the product.Hence, I aligned my objectives with the business' motives as a way to ensure that I was factoring their core objectives into the design process.
Who are the average customers?
I also carried out an informal research with target customers on social media. The major aim was to understand and connect the user and business goals.
What were they doing right?
I carried out a competitive analysis of other existing solutions in the product’s market and took the time to analyze how their processes worked by doing detailed landscape assessments.
Strengths. Weaknesses. Opportunities. Content.Design.
I synthesized the results of the assessments to reveal actionable insights that I could work with.
Leveraging the insights, I established a content strategy for the product, by considering the tactical and discovery goals of customer personas.
Layout and Colours
The existing system had an already established color scheme and layout, so I had to work around implementing the new features, while unifying the visual direction for the entire product.
I collated the styles that had been chosen for the visual language of the product and made them into a design system to communicate the implementation as best as possible to the rest of the team.
I designed the Landing page, UI for the Mobile & Desktop Applications, and a reusable style guide to aid the implementation of the designs.
SOcial Media and Automated Bots
We leveraged the use of social media platforms such as Twitter, iMessage, Facebook and Whatsapp to streamline the music sharing process with out-of-the-box integrations for previewing, converting, and streaming great music.
The product is currently available to the general public on the web and mobile (Android/IOS) applications.
Learnings and Key Takeaways
My teammates had a few nice things to say: